What traditional thinkers overlooked is the pace of adoption. Beginning with initial adoption, the industry has seen rapid expansion throughout emerging market.

One key insight emerges from our reporting: what thrived in the past rarely succeeds currently or tomorrow.

Speed of adaptation matters more than perfection in execution.

The broader implications extends far beyond surface-level effects. Appreciating these complexities is critical for leaders planning to maintain advantage.

Key Points

• Emerging standards are transforming the manner in which companies approach operations.
• Traditional approaches regarding performance require comprehensive rethinking.
• Competitive advantage depends less on particular platforms and increasingly requires team capability.